Category Archives: Self Publishing

The one thing I love and hate about indie publishing is reaching out to artists.

It’s sort of like dating, and I never went on very many dates. (The ones I did go on were so awkward because I’m an awkward person.) A piece of art catches the eye, or maybe a whole gallery, and I think, “Man, they’d be perfect for this book.” Then I have to contact them, and start whatever little game has to be played. Will they like me? Will they want to work with me?

So far, all of my contacts with artists have been very positive. Even the one who told me she charges $1,000 for book covers. If everything goes well, then I’m dependent on the artist to come through for me and produce a stunning piece of art for me before the due date. The last thing I’d want to do is hold off on publishing because I don’t have a cover. I tried to think of ways around such an issue, like a temporary cover, but I quickly shot that down.

Friends have asked me how I’m going to tie together the Ruin book series. Traditionally, the title is used to distinguish a book as part of the series. I’m not doing that. Not on the front covers anyway. My tie will instead be the cover art– each piece a vision of a character from Ruin as unique as the artists themselves.

So far, I’m two for two. The cover, for Ruin, is a stunning first vision. Sarah Ellerton really came through for me. This next cover, I just got the rough colored art from the artist for approval, and it is absolutely perfect. I can’t wait to see the finished piece and start touting that around!

I’ve already gone over my reasons for why I went with illustrated cover art rather than stock cover art. It’s just that as I work with more artists, it becomes clearer to me exactly why I want artists for this project which is so important to me. Good art forms a bond with the reader before the book has even been read. People get excited to read a book with great cover art. (Of course, this puts a little pressure on me. I better deliver, lol. It’s like my little relationship with the artist plays out in public.)

To make this post useful, I’m going to include some tips I think make the process a little easier.

1. Be open, but short on a first contact. If it isn’t clear if their commissions are open, I just email them and ask if they are. At the same time, I ask how much they would charge for a book cover for print and ebook. It’s important to get that out of the way first.

2. Always be honest and direct. If they’re out of a price range, either let them go or see if they’ll work within your budget. Maybe if they like the project, they will.

3. Be specific with the details. When an artist agrees to do my cover, I get super excited and want to share the story with them. They don’t need that. They just want to know specifics- what do I see on my cover, what does the character look like, and usually, a few words about their personality. This is tougher than it looks. The last thing anyone wants, especially a busy artist is a long email that wanders all over the place. So I actually write this in advance and work on keeping it brief but filled with details. Then I rewrite it when I have an artist interested.

4. Give lots of time, and at the same time push up the date needed by. Okay, you know how us artists are? Since school, many of us have probably waited until the last minute to get something done, right? Chances are high you’ll meet other artists like this. For this reason, I say never give an artist the actual due date. Give them a date that falls before the real date you need it done. This will help you not freak out when the due date is near and they haven’t even started yet. Also, remember to give artists time to get their work done. I’d say a couple of months, so I’m starting to request things ridiculously early and push up the needed by date.

5. Know how much you can spend and refuse to spend more no matter how tempting. Man, that one artist who charges $1,000 per cover looks so good I’d be willing to throw down money to get her. But the last thing I want to do is go that far in the red. Plus, for that price (less than that even!), I’m going to get about four covers done which will carry me through the year for this book series.


That’s what I could think up off the top of my head. I’m sure I’ll have more the longer I do this and the more artists I contact. (Sometimes I have to just shut my eyes and hit send, which is hard to do with your eyes covered. That button is small.)

Anyone else with tips? I know there are other artists out there.

I’m taking everything in steps because I know myself. Best not to rush things too much. Most “marketing” I’m going to do will be passive or on weekends. By passive, I mean links in signatures or profiles while I’m commenting on things that make me want to say something.

And on weekends, well, I’ve been making lists of book bloggers. If there is even the slightest chance they may be interested in the genre I’ve claimed, then I put them down. Right now my search is for readers interested in science fiction, fantasy, and literature. Preferably all three.

But the rest is all about feeling. I not only look at submission guidelines, but I also check out their reviews and what they have to say about themselves, and if I like that, then I make a note that I’d like to try submitting my book to them. So far, I’ve come across one blogger that I liked so much after reading her reviews, her guidelines, and an extra interview she had linked that I submitted before I was even done with my list (my list which was sort of a stalling tactic this entire weekend).

It is just like querying, and I admit I’ve never done that or wanted to do that. It’s kinda frightening. There’s distance between my book and I now, but it’s still a frightening prospect to offer up something I’ve made for judgement. I’m more of a live and let live type of person. I read and write for enjoyment. If you look at my Goodreads page, I like everything I read, but that’s just because I don’t read things I don’t like, and if I don’t like something I read, I won’t bother rating or commenting on it.

Of course, one problem with looking at book blogging sites and being a reader is that I keep running across more books to add to the TBR pile. Like geeze. It’s as bad as posting a link to something on Etsy. So my tip if you’re looking for book bloggers? Cover your eyes, and try to land directly on their submission page! Oh, also, I’ve started a book blogger twitter list if you’re interested. There will be more added to the list. Mostly people who are friendly to self-pubbed and indies.

Or at least the fear of my marketing failing. Yeah, I have it. I believe in the product I’m working on, but I’m still terrified that I will somehow fail and it stresses me out.

But let me present to you Exhibit A. This was the first indie book I read and I can’t remember how I came across it.  This is a book by  person who is a complete non-entity as far as I can tell. He has no website, no bio in the back of his book, no twitter, no blog. He doesn’t market this book at all. It is just sitting out there in cyber space alone. Maybe it’s all just an experiment for him? Or maybe it’s a joke? Who knows.

I don’t know if there’s a way to get download numbers for a book that is not mine, so I decided that I would take a peek at the good reads page and see how many reviews it has.

Thirty. That’s not an astounding number on its own but this is from a person who hasn’t done anything at all. When you think about it, that is sort of amazing. And it catches on like a slow crawling virus. As it appears on more “to read” or “read” lists, more people see it and give it a try.

Of course there is a small difference, this is a free book. So there’s no risk for the reader. Still, I consider this an interesting experiment and I choose to believe that it is one tiny piece of proof towards my personal theory.

It’s impossible to fail. Can you sell negative books? No. Will people who buy your books ask for their money back? No. So why the fear?

Give it time. I need to remind myself this a lot. It takes time to reach a point where things will stop seeming like an uphill battle. So I won’t bother trying to run up that hill. I’m just gonna take a leisurely walk.

My brain has left thoughts lying everywhere this morning. It’s looking as cluttered as this house.

I’ve been trying to think about what I want to say this morning, because I have something to say this morning with all these thoughts, and then it occurred to me I didn’t have to say anything. I can just link to the blogs that helped get my thoughts going this morning.

Making a Living as a Writer. Lots of great ideas here from Catharine Ryan Howard, a self published author. Her blog is pretty interesting too. She has plenty of posts about her experience self publishing. (And she’s out of Ireland for my friends who aren’t US-ian or Canadian.)

Maureen Johnson’s Manifesto (discovered via Amy Rose Davis). This is why “branding” and “marketing” is dangerous, and exactly why I’m not gonna do it. At least not like that.

What Not to do as a Writer’s newest mistake. If you’re going to do something you believe in, then do it right. Go for it.

Also, I’ve updated my About Page. I’ll probably be doing this a lot for a while. Fiddling with this and that as I get a different sense of what I want to put out there and what needs to be said.

Most importantly, I’ve set a date for when I want to release my first book. I’m going the Indie Publishing route, and I’ll be honest– I’m terrified. I think I’ve been avoiding talking about it and looking for excuses to NOT say it because I’m scared. There is a possibility that I will fail. And by “fail” I mean, never get this book off the ground. Either not finish, or worse finish and then not have a person care.

But I do believe in this story, and so I have to be sure to say it. I’m telling family (they haven’t really listened or understood), friends (thank you for the support), and even told one of the tenants here at my job who now stops in every other day or so to make sure that I’m writing or at least have written something. Perhaps I should have shirts made? “I’m writing a novel. If I’m not writing when you see this shirt stop me!”

Funny and charming, here is the full presentation. (Hopefully this works because the preview isn’t showing the player, just the link.)

The drawings really are cute.


Of course I have issues with embedding a video. I swear I am normally technologically competent. Here’s a link to a site with the video embedded.

Half asleep this morning, I sat bleary eyed looking at my computer and a strange thing happened. It seems that for a certain amount of time everyone was talking about the same thing. Margaret Atwood at the Tools of Change for Publishing. (Hashtag #toccon.)

It sounds like it was really interesting. Apparently there was a slide show that included hand drawings. I’ve never gone to a writer’s convention, and I doubt I really ever plan on it, but that sounds like it was something to see and hear.

It seems one of the topics she touched on were self publishing, and as she’s an author who has been in the business for a very long time, I would have loved to hear her thoughts on it. The tweets going around are taken completely out of context and probably don’t help put her point of view into perspective at all.  Some of the tweets (unattributed because they were all retweets of retweets anyway, everyone was quoting the same thing):

  • “Do you want lots of ppl reading your book, or do you want a cheese sandwich?” @margaretatwood #toccon
  • Margaret Atwood: The quality of literary output has always been questionable. #toccon
  • “Only 10% of authors make their living writing full time,” per @margaretatwood “You have to work hard.” #toccon
  • “E-devices are increasing reading, but not increasing author’s profits,” says @margaretatwood #toccon
  • Atwood is pro-choice: “I want both options, ebook and paper.” Love her. #toccon

That first one- ouch! Though there was talk of an Atwood t-shirt with a cheese sandwich going on for a while between tweets. That would be awesome.

The next couple of ones make me curious about her point because it sounds like a general point that is often made about indie/self publishing. That there’s a lot of crap out there. Yes, it’s true. With anyone being able to publish, there is a lot of crap out there. That’s why book review sites are super important and other sites like Goodreads. Book bloggers probably will be our gate keepers. (See my friend Laura’s idealist post here, which I think is a great idea.)

And I’m okay with book bloggers being the gate keepers. Because they’re readers. Another blog I read made the point that when writers market, they usually hop onto twitter and market to other writers so they’re hitting up the same 300 people or so. And frankly, if I’m honest, other writers scare me in the same way other girls scare me. They’re just scary. (Sorry other writers who I haven’t met yet.) Writers are much pickier than readers and they read things much differently than a reader will.

On the e-devises increasing reader but not increasing profits, well I can only assume that’s coming from an author of the publishing world because e-devises are SO increasing profits– but only if you go it alone. Alone, you can make an e-book relatively cheaply (and it doesn’t have to look cheap contrary to popular belief), and you get 50% or more of the profits. But if you’re part of a publishing house, well they still shell out the exact same amount of money they would if they were producing a physical book, and so the profit a published author gets will be very small.

But there are things to consider with e-books. For one, I can’t buy e-books used. If I want an e-book by Margaret Atwood, I’m going to have to shell out to get it. (And I probably will.) Since I’m buying more e-books these days, that means my money will be going to her and her publishing house. In times past, if I wanted a book by Margaret Atwood, did I go to a major book store and buy it new? No way. I went to a used book store and bought it second hand, which meant she and her publishers were getting nothing from me.

As for the last point, yes, I want the choice too. That’s why I love the Print on Demand model of printing. If I loved a book enough, I would indeed buy the physical copy. (Two books I have considered buying a physical copy of just to flip through the pages? A.M. Hart’s Hungry for You and Joseph Robert Lewis’ Heirs of Mars.)


What’s my point here? Well, what do you lose by trying? This all comes back to the question of “why?” Why are you doing what you’re doing? Are you doing it because a famous author tells you this is the way it’s supposed to be done or are you doing it because you honestly feel you’ve found the right path for you? That’s what it should all come down to.

It’s a completely new era. Things are falling apart and rearranging themselves, so it’s a scary time for everyone, writers to be and writers who are, published and want-to-be-published. So the best thing to do is pick a road that fits and walk it the best you can.

Reading through the various blogs this week, a sort of theme managed to emerge, and it was something I was thinking about anyway.

It’s the idea of a writer’s platform.

Anyone out there groaning yet? It seems like the sort of thing that would be groan worthy if you were going to groan about something. Kristen Lamb went straight for it this week on why we need a platform.

It seems like something that gets said a lot, and so it’s easy to lose the message, but what I’m taking from it is that you need to know what makes you stand out. Which, to me, means that you need to first know why you’re doing what you’re doing, and then you’ll be able to figure out what makes you different from other writers and bloggers.

This is something it’s good to do anyway as far as I’m concerned. With all the blogs and writing advice floating around, it’s easy to get lost in what you think you should do rather than finding the fit that’s best for you. I know I get a little anxious sometimes when I think of all the ways I don’t measure up to all the people whose tweets and blogs I follow.

Of course, another issue I’ve noticed while perusing is that a lot of blogs start to sound the same after a while. Jody Headlund tackled that issue this week with her own entry on how to avoid becoming just another writer’s blog.

Jane Friedman also had a good entry on how you don’t have to blog, tweet, or be on Facebook. She links to others who have found unique ways to connect to people. It’s another good reminder that the same formula isn’t the best fit for everyone which is why I think it’s important to ask yourself why and be honest about what you like to do.

After reading Friedman’s article,  I accidentally happened across this one on interesting social network connections. Some good links and good ideas on ways we can connect. And look, a Linked in group! So there are writers on Linked-in.

A couple other links I thought were interesting (and by that I mean one is freakin’ hilarious.)

Being a true storyteller involves being a puppetmaster. I’m sure we’re all aware of this, but still highly entertaining.

Heater Syndrome in writing. Actually a neat little trick to try out.

My sister recently sent me an invite for Linked In. I’d forgotten all about that site. Man, there are just so many social networking sites that it is really hard to keep up. And is it always worth it?

So I thought I would do a quick write down of the sites I’ve tried and my quick first thoughts on them from the point of view of a shy  girl.

Twitter – King of social media sites. For a shy girl like me, this works the best. I can toss out thoughts and people may or may not respond, but I never feel snubbed. It’s easy to hide among the updates.

Facebook – This seems to always be second on the list of social media sites. I have a Facebook, but I don’t use it often. My only connections are very close friends and family, and when those people don’t respond to my “status” updates, I know and my page looks rather lonely. Plus, this relies heavily on putting the “real” you out there with pictures and your name and junk. Yikes!

Myspace – I don’t think I’ve ever seen a good Myspace Page. And is it just me or does anyone else get a dirty feeling from Myspace? Sort of like you’re walking along and hit the bad part of town. Makes me think of street corners where undesirables keep asking you if it’s your birthday or you want to party.

Linked in – Little mentioned, this one at least seems serious. Maybe too serious? I’m not quite sure how to use it yet or how to make connections outside of the connections I already have. It’s another site that offers you people you “may know” so that you can connect to them, but will I be seen as a pariah? Just connecting to people the same way spammers do?

Deviant Art– Also never talked about (possibly because it’s unknown except in certain internet circles?). This is mostly an artists’ community which means drawing in just about everyone’s head. Writing gets very little respect there because, you know, people would have to spend a minute and read stuff when, for the most part, people are only there to look at pictures. Requires a different finesse when posting up pieces that I haven’t discovered, but I will. For a shy girl, this is preparation for my future indie author career because no one really cares and I’m learning to be okay with that and carry on.

Goodreads– Just starting to get into this one, so I’m not exactly sure how it works yet. I just like gathering all the books I’ve read (that I can remember) and then feeling impressed with myself, but I know there is more, much more, to this site. A recent blog by Kait Nolan goes more in-depth about the possibilities of Goodreads.


Experiences? Thoughts? Other site recommendations I should try?

I’m thinking about this seriously.  So it’s a good question:  Why self publishing?

I’ve been giving this some thought over the past couple of months or so.  Right now, I am thinking that I will self publish rather than traditional publish.  The fact that I’m thinking of publishing at all is a miracle.  Maybe I should be asking myself why I’m even contemplating publishing, but that’s probably more fit for a different post.

Self publishing is not a get rich quick scheme.  Publishing is not a get rich quick sort of deal no matter what you do.  You have to work to make connections and promote yourself.  What is the real difference between traditional publishing and self publishing?  In both you have to work hard and there’s very little guarantee of payoff.

Personally, I can’t afford to quit my day job.  In my household, I’m the steady income earner.  I’m the one most willing to do whatever is necessary to bring home the money.  When we felt that my boyfriend was close to getting laid off almost two years ago, I was the one who put my prior experience to work to find myself a better job.  In this case better job didn’t mean higher paying, it simply meant one that would keep a roof over our heads and money for bills and food.

So I don’t expect anything to come easy, and I don’t expect that I will make enough money off my writing that I can quit my day job.  So I don’t believe that I’m any good to a proper publishing company.  I can’t travel.  I have a book idea I’m working on now, but I don’t know that I will ever be consistent when it comes to writing.  I spend six hours a day in an office with no internet connection, and then I spend two hours after that just farting around while we prepare dinner.  My time is limited, and I don’t think I’d be a good bet for any traditional publishers.

But I can do things my way.  I can see what I need to get done and how.  And I know I can get it done in my time frame, but that means it will crawl along and results will not be immediate.  But the only person counting on me is me, and so I’ll have no one else to blame but myself.